It was February of 2007 that GE announced a high efficiency incandescent (HEI) bulb that was comparable to that of compact fluorescents (CFL). The HEI bulb provided better light quality and without any nasty mercury. The bulb was expected to hit the market sometime in 2010.
But announcements of Australia, Canada, and even some U.S. states planning to ban the bulb made companies like GE and Philips question their longevity. Especially when these bans would start as early as 2012.
So in October of 2007, GE announced it would be closing plants and even cutting hundreds of jobs in order to restructure its light bulb business. Harvard business school professor Daniel Snow claims that GE’s HEI was the company’s “last gasp” of inspiration on the Edison bulb.
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