Friday, April 17, 2009

World Energy Creates “Virtual Mall” for Carbon Offsets

World Energy Solutions has created a “virtual shopping mall” to put buyers of carbon offsets in control of their trading by allowing them to browse for the offset or compliance unit of their choice.

The Worcester, Mass.-based company’s flagship trading platform, the World Green Exchange, now combines new technology with industry partnerships to create a “virtual mall” for carbon shopping that addresses the need for more transparency in carbon commodities procurement, said the company.

World Energy says buyers have been limited by broker and “black box” procurement models. While brokers offer consultative selling, they have limited inventory and are not compensated to provide customers the best price, and black box systems simplify transactions but blur individual carbon project distinctions, which has led to the current “rip-offsets” phenomenon, where buyers invest in projects that don’t provide added environmental benefit, said the energy exchange.

ARTICLE CONTINUES HERE AT ENVIROMENTAL LEADER

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